From startups to retail giants, any company can benefit from an efficient e-commerce website. In our hyper-competitive and convenience-driven market, consumers prefer to ditch the brick and mortar store to shop from the convenience of their sofa. That’s why online shopping is becoming increasingly popular for both business and buyers. But if you’re still reluctant to put your merch online, here are five reasons for your business to pursue e-commerce.
1. E-commerce Can Grow Your Brand
Using an ecommerce platform such as Shopify can take your company from a traditional brick and mortar store to a cutting-edge brand with more customizable solutions. By offering products 24 hours a day along with online customer service, your business’ online presence can be within reach at all times, which will enable you to offer a wider range of products without the hassles of shelving and moving products multiple times.
2. E-commerce Is More Convenient
An online store is available 24/7, which allows your customers to shop at all times, in spite of their busy schedule. Nowadays, most of us don’t have time to go shopping, so more people are constantly going online to purchase the latest gadgets at the click of a button. With an awesome ecommerce site, your business will also appeal to wider range of consumers who are in search of a convenient and flexible online shopping experience.
3. E-commerce Will Expand Your Reach
Because of the internet’s easy accessibility, e-commerce can take your business from your local neighborhood to across the globe, allowing millions of people to easily shop your latest offerings. Also, the amount of people you can reach online in comparison to a brick and mortar store is unrivaled.
4. E-commerce Will Give You Increased Marketing Opportunities
Your website is your business’ best marketing tool. SEO, pay per click advertising, social media marketing and email marketing can all automatically link to your website and grow your business in innovative ways that aren’t obtainable via traditional advertising.
5. E-commerce Is Scalable
As your business grows, your product selection, target audience, and consumer demand should all grow simultaneously. An e-commerce site will allow you to scale your business accordingly. Plus, e-commerce enables you to offer more flexible payment methods, ship all over the world and so much more – without moving your products or rearranging your store.
At the end of the day, e-commerce offers your business an innovative range of sales and marketing tools and opportunities to optimize and grow your business with much less labor and hassle.Are you looking for a customized e-commerce solution? Contact Picosphere today for a free consultation and we’d be happy to assist you.