April 4, 2018 picoadmin

Why A Mobile Friendly Website Is Key

Across the globe, smartphones are now an essential device for everyday life. Surfing the web on your phone has shifted the way websites are developed, managed, and maintained — it’s important for your website to be optimized for mobile devices. Having a website optimized for handhelds and tablets will enable prospective consumers and/or business partners to easily navigate your brand from the palm of their hand. Here are four key reasons about why you must go mobile friendly.

SEO

Google prioritizes websites that are mobile friendly, but ranking higher on search engines is not the sole factor to consider. Having a mobile-friendly website plays a pivotal role in the likelihood of growing your sales by placing you ahead of your competitors.

Traffic

Nowadays, more people use their phones to browse the web than with their laptop or desktop. With more people accessing the internet on the go, you risk losing more than 50% of your potential customers if your site isn’t optimized to be mobile.

Engagement

Websites that are optimized for mobile have received engagement that nearly doubles the average traffic per user. Offering an exceptional mobile experience boosts the chances of your customers visiting your page on their computers. Also, mobile sites that can be easily navigated shrink your bounce rate, which will entice people to spend more time on your site.

Sales

Although desktop sites remain at the forefront for online shopping, mobile is increasingly on the rise. In fact, people who purchase on their phone are more likely to make impulsive decisions versus shopping on their desktop.

Today, most people browse the web on their phone, so your online presence must be optimized for mobile to remain at the forefront of your industry. So — are you ready to make your site mobile friendly? Contact us here at Picosphere to get started.

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